"Exclusive Interview With Mark Dickson Co-Founder of offrs.com" - MarketExclusive.com
"...like many broker owners at the time, I recognized that data, really access to data was a key element to an agent’s success. Remember, that at that time, only giant corporations similar to Facebook or Google could afford access to consumer data. There weren’t affordable outlets for agents out in the field doing the daily grind of relationship building. I did expect that others would enter the market alongside of us, but expected more competition from large corporations once they recognized the importance of data and predictive analytics. The reality is that democratizing big data is hard and providing real estate professionals with usable toolsets is even harder. I suppose it was our other innovations, our toolsets that helped to make the data more practical to an agent, that boosted our brand in the market..."
