Facebook Advertising vs. Direct Mail
With so many options available to us today it's important to understand which one works best for your business: direct mail or digital advertising?
Advertising is a delicate balance between image, branding, and consumer attraction. Advertising has been around since the beginning of time and has evolved over time as technology has improved.
One of the most effective traditional ways to draw in potential consumers is through direct mail marketing. This can be done through an advertisement or a piece of mail sent directly to your customer's home or business.
Another effective form of advertising today is digital advertising, which allows businesses to target specific demographics at certain times during the day or night. However, with so many options available to us today it's important to understand which one works best for your business: direct mail or digital advertising?
In this blog post, I will discuss both types of advertising and how each one can be used effectively so that you can better understand when each one might be better suited for your needs
What is Facebook Advertising?
Facebook advertising is a way to promote your business, products, or services to a specific audience through the social media platform, Facebook. It allows you to target your audience based on their interests, demographics, and behaviors. You can also target people who use specific devices (like mobile phones or tablets).
You can target people based on their interests: For example, if you know that someone likes fishing and boating, you can reach out to them via Facebook when listing a waterfront home.
You can target people based on their behaviors: For example, if one of your competitors offers free home evaluations and has a high conversion rate with this tactic, it may be time to start testing out this tactic as well.
You can target people based on the location of their home: If you're looking to promote an open house, then it's worth investing in ads that speak directly to people from that area who might be interested in attending or sharing this listing with family & friends they would like to have as neighbors!
You can schedule your Facebook ads for as long as you want, at any time of day or night.
Facebook allows you to schedule your ads for as long as you want, at any time of day or night. You can schedule your ads for specific days, times, and audiences. If you want to advertise during the morning rush hour on weekdays, Facebook will help ensure your ad is seen by people who are most likely going to respond.
Also, you can pause your Facebook ads at any time.
If you want to take a break from running ads for a few days or weeks, and then come back, there's no problem—in fact, it's encouraged! You can pause your ads whenever you'd like by clicking on the "Pause" button in the upper-right-hand corner of your Ads Manager dashboard. Pausing helps keep costs down and saves time because campaign creation and ad delivery take less time than if you had been running them continuously throughout this period.
When you're ready to start running ads again, just click "Reactivate" next to the paused campaign name in the list of active campaigns on your dashboard. This will reactivate all of its campaigns automatically (including any new ones that have been added while they were paused).
Apples IOS changes to privacy and tracking are hurting advertisers like Facebook
Apple recently changed its privacy and tracking policies, which directly impacted Facebook and Instagram advertisers. The change makes it harder for advertisers to target users as it did previously, so they’re looking for new ways to get their message across. This is where direct mail becomes a more attractive option.
Direct mail can be used in many different ways:
It can help you attract new customers by reaching out to people who are not familiar with your brand
It can help you retain current customers by offering them value, discounts, and promotions on your products or services
It can also be used as a way of thanking existing customers for their loyalty & much more!
What is Direct Mail?
Direct mail is a physical piece of mail sent to a specific audience. It can be used to promote products, services, and events.
Because it's not as easy to track as digital advertising and marketing efforts, direct mail may seem like an antiquated choice for businesses looking to make their mark. But that's not true! Direct mail is still one of the most cost-effective ways to reach people in their homes!
Your efforts are wasted if your mailing list isn’t accurate and current.
If your mailing list isn’t accurate and current, it will be useless. The most important thing to keep in mind when using direct mail is that you may have the best offer in the world but if your mailing list isn’t current, you won't get results.
If you are sending out an offer, make sure you are using an accurate and current list before you send out any mailings on your behalf. You also want to make sure that you check for duplicate names or any change of address since the last time you sent a mailer. A good mailing list service will do this for free as well as verify first name, last name, and other key personal information like age range and gender (if relevant).
Direct mail doesn’t tell you how well it works.
Direct mail is a powerful marketing tool for businesses, but it’s difficult to measure the effectiveness of your efforts. Often, you don’t know if you have been wasting money or if your campaigns are reaching the right people—or even targeting them correctly.
Facebook ads do a great job of giving you information about how well they work: impressions and clicks are easy to track, and Facebook tells you exactly who saw what ad. You can also see which ad was clicked on, which helps you figure out what types of content resonate most with your audience.
Direct mail can help target and ensure homeowners get your message. Especially when using software like SmartZip or offrs.
Direct mail can be a great way to target your market, ensuring that you reach homeowners who are more likely to respond. You can also use direct mail to ensure that your message gets delivered and received by the right people. This is particularly useful when used in conjunction with software such as SmartZip or offrs, which allow for delivering targeted messages based on geography, predictive analytics, and other data.
Direct mail is alive and well, and by some metrics, is even doing better than ever!
This is a good thing. Direct mail is still a great way for you to target homeowners, get your message in front of homeowners, and get homeowners to take action.
Facebook advertising is a great way to reach your audience, but it’s not the only option. Direct mail has been around since before the internet, and it can still be used effectively in many situations. Both Facebook ads and direct mail have their pros and cons, but what matters most is how well they work for each individual campaign.