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How to Find and Convert FSBO Leads

How to Find and Convert FSBO Leads

Learn how to expand your real estate business by leveraging FSBO leads.

Best Ways to Find and Covert FSBO Leads 

Yes, calling and working FSBO's can be daunting. Who would want to call someone who has made it pretty clear they're not interested in working with an agent? While this may be true, even the most successful agents cannot deny FSBOs are a lucrative and relatively straightforward lead source. 

According to NAR, FSBOs accounted for 8% of home sales in 2018. The typical FSBO home sold for $217,900 compared to $295,000 for agent-assisted home sales. 

Despite the numerous stereotypes about the For Sale By Owner (FSBO) business, it has, against all odds, experienced massive growth over the years.  

In this article, we are going to highlight the ways to find and convert For Sale By Owners (FSBO) leads. As well as a few tips on how to win and dominate the FSBO business. 


Online resources 

Going online to search for resources like residential real estate blogs and websites is the first thing to do. There are so many credible online resources that provide lots of For Sale By Owners listings. 

Online real estate platforms like; Offrs, ForSaleByOwner.com, Zillow (Make Me Move), Fizber, and Craigslist have a reputation for their numerous listings. Visiting a few of them is a wonderful way to start. 


The List of Law-Breaking Taxpayers 

You can request access to this information from your district. With this data, you can create a compelling marketing campaign based on this list. You could go the extra mile of finding out what their underlying problems are with useful data. You can utilize this list in creating appealing offers to sell them and solve their problems, therefore converting. 


Engaging Hyper-Local Advertisements 

Hyper-local advertisements are by far one of the best ways to get and convert FSBO leads. Instead of engaging in the mass real estate market struggles, this alternative enables agents to locate their audience according to their specific locations. Here are some tools with which you can effortlessly do this; Facebook ads, Pinterest, Google ads, and your classical street sign.  



Arguably one of the best resources you will ever find. How do you get leads on Facebook? You can start by joining real estate groups with relevant information about For Sale By Owners. But converting leads from here means you must be resourceful and appealing; how? 

  • Post relevant content 
  • Show your experience by telling your testimonies. 
  • Create attractive offers. 

After gaining these FSBO leads, your next step is to be consistent and own the For Sale By Owners market. Here are some tips from the pro real estate agent, Gia Silva; 


Be Genuinely Interested in People 

To be successful in this business, you must genuinely take an interest in interacting with people. Why is this relevant to the industry? FSBOs are one of the most interesting people you are ever going to meet. Hence, you have to be genuinely interested in them. 


Build Rapport 

It is essential to being successful in the business. Always try to find something engaging to discuss. When you go into their homes be sure to ask questions and make meaningful conversation. 

You can inquire about the pictures on their walls, their travels, their reason for moving, and their lifestyle. This will give you an idea of what to say and help build trust between you and your client. 


Have the Right Attitude 

Having the right attitude has a lot to do with persistence, confidence, and politeness. If you do not have the right attitude, the first two steps will not work, and you may not last in the business. 


You Can Always Highlight Your Positive Reviews 

Give your clients some confidence that they are taking the right step with you. Let them have reasons to be optimistic about hiring you. FSBOs love to give reviews and are always willing to provide impressive ones for a job well done. Once you get these kinds of reviews, feel free to highlight them to new clients. 

What are your thoughts?

Lead Generation

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