Online Leads: Portals vs Social Media (hint: think both) - an ofrs review
Which are better online lead sources going into 2018: Lead Generation Portals or Social Media ads? Find out here.
In December of 2017, real estate thinktank, Inman published online lead reviews from agents and brokers in a survey conducted a month prior. Interestingly, a portion of the survey* results revealed what many in the industry view as a 2018 pivot away from lead portal sites.
According to the report, while the largest percentage of participants still purchased their leads from third-party listing portals such as Zillow, a growing number of real estate professionals in 2018 are beginning to rely on social media ads (with significantly-better results).
"I purchase online leads from: (Check all that apply)"
When coupled with results from a September 2017 report offered by Borrell Associates, the trends seemed to indicate that social media ads are producing better results.
“The results also indicated that Facebook, which 19 percent of respondents cited as having the highest paid lead ROI, is now neck-in-neck with real estate behemoth Zillow (which led with 22 percent) in this arena.”
There are a lot of great statistical data and industry insights within the report (which can be found here), but the most interesting find is the scamper away from paid lead portal sites towards paid social media ads (in context with a larger online lead strategy). What is your online strategy? Have you used offrs.com? ...yeah, it’s worth a visit. Review for yourself at www.offrs.com.
*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.