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RE HEADLINES:
  • "Manhattan real estate is the most expensive in the US per square foot with some properties topping $10,000: Study" - CNBC.com"Move over San Francisco — the Big Apple tops Silicon Valley as most expensive place to live in the United States, a new study shows. Per square foot, real estate in Manhattan is the most expensive in the United States, with the average property in the borough eclipsing all other locals. Based on that metric, some city properties even top $10,000, according to a report published Thursday by real estate and data analytics firm NeighborhoodX..."
  • "Jacksonville industrial development would span 3 million square feet" - TheRealDeal.com"A Kansas City, Missouri-based company plans to buy 156 acres in Jacksonville to build three million square feet of industrial space. VanTrust Real Estate LLC expects to break ground next month and finish construction of the first building in September 2019. The company expects to build three million square feet in three to six buildings at a Jacksonville industrial park..."
  • "$1bn for empty space: the saga of the world's most valuable real estate" - TheGuardian.com"A billion dollars is a steep price to pay for a whole lot of nothing – even if the nothing in question happens to be a prime piece of open land with commanding views over the mansion-studded hills of Bel-Air and Los Angeles. Still, a billion dollars is what the owners of the 157 acres perched between Benedict and Franklin canyons say they want, and they are not in the mood for discounts. At least in theory, the listing – known variously as the Vineyard or the Mountain – is an invitation to the ultimate gazillionaire to build his or her palace of dreams above a city famously built on them..."
  • "Las Vegas median home prices ‘slowing down’ this summer" - ReviewJournal.com"After a stretch of roaring price hikes, Las Vegas’ housing market seems to be tapping the brakes. Price growth is cooling down, sales have slowed, and the industry’s biggest trade group in town is dialing back expectations that prices will reach their pre-recession peak this year. By all indications, Las Vegas is still a seller’s market and not undergoing a wrenching change, and prices continue to rise faster than the national average. But collectively, the shifts could give buyers some relief. Southern Nevada home prices have been rising at one of the fastest clips in the country this year amid low availability and strong demand. Things have been so heated that Fitch Ratings in June deemed Las Vegas the most overvalued market in the nation..."
How fast are your peers responding to inbound leads? (hint: fast) - offrs reviews

How fast are your peers responding to inbound leads? (hint: fast) - offrs reviews

Check out this breakdown from a peer poll by Inman in December 2017. Great tips on how fast you should probably be responding to your inbound leads.

 

Real estate cornerstone contributor, Inman, recently published a special report* detailing many of the facets of online leads we face as we enter the 2018 RE market. What stands out in the report is not necessarily the source or costs of online leads, but instead, the processes in place (or not) to cultivate those leads after we’ve scampered about so long to capture them.

In short (according to the reviews provided by the survey participants), it’s not getting the fish on the hook that’s our issue, but instead, the speed at which we respond to the catch that best determines whether or not we eat tonight. One participant details this out...

“...responding to an online lead has gone from responding within 24 hours to 90 seconds, and that this is a natural evolution. For those agents who know what they are doing, they have a system for those ready to buy from 90 days to 12 months to still be top of mind. Those beyond 90 days, you ‘incubate with solid CRM’”

Another consideration is persistence. It’s not enough to try once (or even a few times). For those getting the most online lead traction, it’s all about persistence. Said one participant...

“I call, text and email within one minute of submission. If no answer, I call six times in the first hour of submission. I call each day four-plus times or until contact is made. If no contact, then I call, text and email weekly.”

In all, roughly 50% of the participants in this study said they responded “momentarily,” while another 33% did so within an hour and 11% within the day.

So where are you getting your leads? And what is your follow-up strategy? If you’re not jumping on them, you might be skipping dinner. Is offrs the way to go for online seller leads? Yes, but you’ve got to work them. If you’re looking to take the next step in growing your business, visit www.offrs.com today and review whether offrs is right for you and your team.

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

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Statistics/Trends

Head's Up! Housing Inventory at All-time Low... Time to Put Those Tools in Place!

Head's Up! Housing Inventory at All-time Low... Time to Put Those Tools in Place!

Head's up, folks! According to a recent swarm of articles and reporting on the matter, it looks like we may be heading into a continued housing inventory shortage. It's time to put those lead gen and predictive analytics tools in place and buckle up for the bumpy road ahead...

HEY, CAN YOU DO US A SOLID...?

We understand it's a lot to ask, but we are doing our best to build peer readership.

So be sure to help us share our content with your peers, friends and clients. Thanks!


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