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  • "In the path of I-26 Connector, residents and businesses see an unsettling future" - Citizen-Times.com"The three-bedroom house Lesley Cohen bought in 2004 sits just a few feet from where her street reaches a dead end at the edge of Interstate 240. Preliminary plans for the I-26 Connector project say the home's location in West Asheville is destined to one day be at the top of a retaining wall, part of the right-of-way the state Department of Transportation says it needs to widen I-240 and improve its interchanges. In other words, the house will be history in a few years..."
  • "California Wildfires Left $14.5 Billion in Home Damage, Report Says" - MansionGlobal.com"The two catastrophic wildfires that ripped through separate swaths of northern and southern California this month have destroyed as much as $14.5 billion-worth of homes, according to estimates released Tuesday by data firm CoreLogic. Firefighters, with the help of rain, have contained and largely extinguished what’s been called the Camp Fire, which ravaged rural Butte County and claimed at least 88 civilians’ and five firefighters’ lives, making it the deadliest wildfire in state history. Now, CoreLogic puts the total damage to residential homes from that one fire at between $8 billion to $9 billion..."
  • "Changes to Seattle’s single-family zoning could improve housing picture, city report says" - SeattleTimes.com"The single-family zoning that dominates Seattle has priced people who aren’t rich out of most of the city’s neighborhoods, is contributing to income and racial inequality, and has forced the city’s booming population to crowd into small pockets of the city, a new planning-commission analysis concludes..."
  • "Despite rising prices, one segment of New Orleans' housing market has softened: $1 million-plus homes" - TheAdvocate.com"After years of rising prices, David Devillier saw his chance to get in on New Orleans’ real estate boom when he bought and restored a nearly 160-year-old Greek Revival double-gallery house a block off St. Charles Avenue. Devillier, who owns a construction company, bought the five-bedroom, 4½-bath house for $600,000, and he estimates he spent about the same amount on the renovations. 'I bought it in really bad shape and basically totally rebuilt it,'..."
How fast are your peers responding to inbound leads? (hint: fast) - offrs reviews

How fast are your peers responding to inbound leads? (hint: fast) - offrs reviews

Check out this breakdown from a peer poll by Inman in December 2017. Great tips on how fast you should probably be responding to your inbound leads.

 

Real estate cornerstone contributor, Inman, recently published a special report* detailing many of the facets of online leads we face as we enter the 2018 RE market. What stands out in the report is not necessarily the source or costs of online leads, but instead, the processes in place (or not) to cultivate those leads after we’ve scampered about so long to capture them.

In short (according to the reviews provided by the survey participants), it’s not getting the fish on the hook that’s our issue, but instead, the speed at which we respond to the catch that best determines whether or not we eat tonight. One participant details this out...

“...responding to an online lead has gone from responding within 24 hours to 90 seconds, and that this is a natural evolution. For those agents who know what they are doing, they have a system for those ready to buy from 90 days to 12 months to still be top of mind. Those beyond 90 days, you ‘incubate with solid CRM’”

Another consideration is persistence. It’s not enough to try once (or even a few times). For those getting the most online lead traction, it’s all about persistence. Said one participant...

“I call, text and email within one minute of submission. If no answer, I call six times in the first hour of submission. I call each day four-plus times or until contact is made. If no contact, then I call, text and email weekly.”

In all, roughly 50% of the participants in this study said they responded “momentarily,” while another 33% did so within an hour and 11% within the day.

So where are you getting your leads? And what is your follow-up strategy? If you’re not jumping on them, you might be skipping dinner. Is offrs the way to go for online seller leads? Yes, but you’ve got to work them. If you’re looking to take the next step in growing your business, visit www.offrs.com today and review whether offrs is right for you and your team.

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

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