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  • "Best Real Estate Markets for Homeowners in the U.S." - TheStreet.com"Last year real estate experts predicted that 2018 should continue to be a good year for homeowners, while others are more cautious. But, as always, location is key. These real-estate markets are the healthiest in the U.S...."
  • "12 Things You Need To Know About North Texas Real Estate" - Forbes.com"About 60,000 people moved to North Texas between 2015 and 2016. By North Texas, I mean the 12 counties and cities that bubble out from the Dallas/Fort Worth (or, as Fort Worthians say, Fort Worth/Dallas) hub stretching over 9,286 square miles, the largest inland land area in the U.S. And it is spreading out like crazy: Frisco and McKinney were the fastest growing suburbs in the U.S. last year. That's why acres of homes and apartments are exploding in former farm stops such as Frisco..."
  • "Inman Announces offrs.com Among 2018 Inman Innovator Award Finalists" - PRWeb.com"Real estate insider and industry pillar, Inman has announced this year’s Inman Innovator Award Finalists, among them, predictive analytics and lead generation solutions provider offrs.com. The annual award, which selects a winner from the RE innovation categories of Technology, Company, Broker Owner, Agents, MLS or Association, Team and Marketing Program has identified offrs as a Finalist in the “Most Innovative Real Estate Technology” category for 2018..."
  • "Real estate law trends to watch this year" - AZBigMedia.com"ZRE spoke with some of the great legal minds in commercial real estate to find out what trends and issues they say we should look at before making that next deal..."
Online Leads: Portals vs Social Media (hint: think both) - an ofrs review

Online Leads: Portals vs Social Media (hint: think both) - an ofrs review

Which are better online lead sources going into 2018: Lead Generation Portals or Social Media ads? Find out here.

 

In December of 2017, real estate thinktank, Inman published online lead reviews from agents and brokers in a survey conducted a month prior. Interestingly, a portion of the survey* results revealed what many in the industry view as a 2018 pivot away from lead portal sites.

According to the report, while the largest percentage of participants still purchased their leads from third-party listing portals such as Zillow, a growing number of real estate professionals in 2018 are beginning to rely on social media ads (with significantly-better results).

"I purchase online leads from: (Check all that apply)"

When coupled with results from a September 2017 report offered by Borrell Associates, the trends seemed to indicate that social media ads are producing better results.

“The results also indicated that Facebook, which 19 percent of respondents cited as having the highest paid lead ROI, is now neck-in-neck with real estate behemoth Zillow (which led with 22 percent) in this arena.”

There are a lot of great statistical data and industry insights within the report (which can be found here), but the most interesting find is the scamper away from paid lead portal sites towards paid social media ads (in context with a larger online lead strategy). What is your online strategy? Have you used offrs.com? ...yeah, it’s worth a visit. Review for yourself at www.offrs.com.

 

 

 

 

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

 

 

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Statistics/Trends

offrs reviews the impact art installations (

offrs reviews the impact art installations ("Spatial Art") have on property valuations

In this article, we're exploring the impact of modern art installations on more every day, single-family homes and small offices. A shift from the high-dollar market to the reach of the middle-class where homeowners and art patrons are seeking a unique, personal statement to frame their legacy... and home environment.

HEY, CAN YOU DO US A SOLID...?

We understand it's a lot to ask, but we are doing our best to build peer readership.

So be sure to help us share our content with your peers, friends and clients. Thanks!


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