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  • "Best Real Estate Markets for Homeowners in the U.S." - TheStreet.com"Last year real estate experts predicted that 2018 should continue to be a good year for homeowners, while others are more cautious. But, as always, location is key. These real-estate markets are the healthiest in the U.S...."
  • "12 Things You Need To Know About North Texas Real Estate" - Forbes.com"About 60,000 people moved to North Texas between 2015 and 2016. By North Texas, I mean the 12 counties and cities that bubble out from the Dallas/Fort Worth (or, as Fort Worthians say, Fort Worth/Dallas) hub stretching over 9,286 square miles, the largest inland land area in the U.S. And it is spreading out like crazy: Frisco and McKinney were the fastest growing suburbs in the U.S. last year. That's why acres of homes and apartments are exploding in former farm stops such as Frisco..."
  • "Inman Announces offrs.com Among 2018 Inman Innovator Award Finalists" - PRWeb.com"Real estate insider and industry pillar, Inman has announced this year’s Inman Innovator Award Finalists, among them, predictive analytics and lead generation solutions provider offrs.com. The annual award, which selects a winner from the RE innovation categories of Technology, Company, Broker Owner, Agents, MLS or Association, Team and Marketing Program has identified offrs as a Finalist in the “Most Innovative Real Estate Technology” category for 2018..."
  • "Real estate law trends to watch this year" - AZBigMedia.com"ZRE spoke with some of the great legal minds in commercial real estate to find out what trends and issues they say we should look at before making that next deal..."
Be different by staying human (according to a recent Inman report with help from offrs)

Be different by staying human (according to a recent Inman report with help from offrs)

According to a recent Inman report, one of many factors that will work in your favor (when it comes to converting leads) is bringing your humanity back into the equation.

 

As more agents jump on board with technology-based lead nurturing solutions, it’s becoming apparent that your very humanity (and relatability) is rapidly becoming the dividing line separating those agents that can convert leads and those that just don’t connect.

Recently, Inman produced a special report pouring over online lead reviews… where we’re getting them, how we’re using them and, of course, the results some pros are seeing with varying approaches to long-play lead conversion going into 2018. Let’s take a look at data pouring in…

Be you: “What works for one agent might not work for another, but an organic, relationship-building approach with a human touch can be key to success, even on the internet.”

Be real: “The best advice was to make your response as human as possible to set yourself apart and to get some key questions answered early on, specifically on the buyer or seller’s timing.”

The report included some great tips from respondents, including this tip from an Oklahoma City agent (whose goal is to immediately allay pressure from their lead)...

“Hey! Just noticed you signed up on our site. Don’t worry, we aren’t going to start blowing your phone up. Just wanted to let you know there is a real human here to help if you have any questions. Shoot me a text or give me a call. Thanks!”

One associate broker reminds his agents that it’s “about building relationships rather than ‘capturing leads.’” Indeed, it would be safe to assume that the vast majority of real estate professionals at least knew at the time, that we were entering into a relationship-based business. But somewhere along the way, the sheer number of leads we scampered to convert invited automated systems that, for the most part, haven’t since been augmented with a human touch. Another broker took the following approach to following up with leads...

“Hello, I noticed that you stopped by our website. My name is James. My wife and I are Realtors with … We’d be delighted to help you get started on your journey toward a new home. If your home purchase timeline is arising soon, I wanted to offer you a quick phone or in-person consultation. Alternately, if your timeframe is still a ways off, I’d be happy to set up an automated listing alert for your areas of interest. If you would like to see a home, please don’t hesitate to reach out to me directly.”

offrs.com proudly innovates technology and updated best practices for the real estate industry, but we’re human too… and we encourage our fellows to include their best handshake and smile when reaching out to online leads. What’s your experience been using these systems? So far… it’s looking great! Review for yourself at www.offrs.com.

 

 

 

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 
 
 
 

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offrs reviews the impact art installations (

offrs reviews the impact art installations ("Spatial Art") have on property valuations

In this article, we're exploring the impact of modern art installations on more every day, single-family homes and small offices. A shift from the high-dollar market to the reach of the middle-class where homeowners and art patrons are seeking a unique, personal statement to frame their legacy... and home environment.

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