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  • "Best Real Estate Markets for Homeowners in the U.S." - TheStreet.com"Last year real estate experts predicted that 2018 should continue to be a good year for homeowners, while others are more cautious. But, as always, location is key. These real-estate markets are the healthiest in the U.S...."
  • "12 Things You Need To Know About North Texas Real Estate" - Forbes.com"About 60,000 people moved to North Texas between 2015 and 2016. By North Texas, I mean the 12 counties and cities that bubble out from the Dallas/Fort Worth (or, as Fort Worthians say, Fort Worth/Dallas) hub stretching over 9,286 square miles, the largest inland land area in the U.S. And it is spreading out like crazy: Frisco and McKinney were the fastest growing suburbs in the U.S. last year. That's why acres of homes and apartments are exploding in former farm stops such as Frisco..."
  • "Inman Announces offrs.com Among 2018 Inman Innovator Award Finalists" - PRWeb.com"Real estate insider and industry pillar, Inman has announced this year’s Inman Innovator Award Finalists, among them, predictive analytics and lead generation solutions provider offrs.com. The annual award, which selects a winner from the RE innovation categories of Technology, Company, Broker Owner, Agents, MLS or Association, Team and Marketing Program has identified offrs as a Finalist in the “Most Innovative Real Estate Technology” category for 2018..."
  • "Real estate law trends to watch this year" - AZBigMedia.com"ZRE spoke with some of the great legal minds in commercial real estate to find out what trends and issues they say we should look at before making that next deal..."
Important personal safety considerations with online lead generation - offrs reviews

Important personal safety considerations with online lead generation - offrs reviews

When it comes to lead conversion, many may not consider personal safety a priority, but when it matters, it matters most. Here are some great tips to keep in mind.

 

In a unique twist during an online lead study* (largely focused on lead source and conversion reviews), Inman’s research team surfaced an important conversation around safety with regards to in-person online lead follow-up. And while roughly ¼ of the survey respondents did not necessarily express a concern for safety, a number of them were nevertheless employing safety apps which would allow for background checks on their leads prior to meeting them in person.

So what do we know about online leads pouring in? Certainly, they’re important to our business (at least some portion of the sales for 80% of real estate pos according to this same study), but beyond technology, it may simply come down to common sense and following your instinct…

“[One] Missouri agent smelt a rat with a few Zillow leads who were interested in property in a remote, rural area at least 90-120 miles from her office. She suggested they contact an agent closer to the property.”

The report goes on to mention the privacy and financial security considerations as well, saying that agents exposing themselves openly to strangers may make themselves vulnerable to SCAMS as well, recommending that vetting of online leads take place (using whichever method you’re comfortable with) prior to any unique, personal information going out to leads.

One of the participants, New York broker Faranda, who also sits as president of the Beverly Carter Foundation (which was founded in honor of the late real estate agent Beverly Carter, murdered while on the job) offered the following...

“...safety is definitely a concern with internet leads, but using apps such as ShowPal and Trust Stamp (which is now free for Realtors) can allay those risks by allowing agents to plug in someone’s cell number and find out all about their identity.”

The special report covering Faranda on this topic goes on to say that she also employs a policy wherein the lead is directed to her brokerage office for a first meeting. Where copies of their ID and a pre-qualification check of their credentials can be made in a safe place.

Even if you’re not tech savvy, you know people and you’ll likely know when something just doesn’t feel right. Online leads are an excellent source of inbound business and have exponential potential over time through referral growth… just be smart about who you talk to.

Do you have a story for offrs? What’s your experience been so far? …while we can’t be there in the field, we can prepare you with the best online seller lead data we can get our hands on. Visit www.offrs.com today and review whether online seller lead generation and automated follow-up is right for you.

 

 

 

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 
 
 
 

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offrs reviews the impact art installations (

offrs reviews the impact art installations ("Spatial Art") have on property valuations

In this article, we're exploring the impact of modern art installations on more every day, single-family homes and small offices. A shift from the high-dollar market to the reach of the middle-class where homeowners and art patrons are seeking a unique, personal statement to frame their legacy... and home environment.

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