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  • "In the path of I-26 Connector, residents and businesses see an unsettling future" - Citizen-Times.com"The three-bedroom house Lesley Cohen bought in 2004 sits just a few feet from where her street reaches a dead end at the edge of Interstate 240. Preliminary plans for the I-26 Connector project say the home's location in West Asheville is destined to one day be at the top of a retaining wall, part of the right-of-way the state Department of Transportation says it needs to widen I-240 and improve its interchanges. In other words, the house will be history in a few years..."
  • "California Wildfires Left $14.5 Billion in Home Damage, Report Says" - MansionGlobal.com"The two catastrophic wildfires that ripped through separate swaths of northern and southern California this month have destroyed as much as $14.5 billion-worth of homes, according to estimates released Tuesday by data firm CoreLogic. Firefighters, with the help of rain, have contained and largely extinguished what’s been called the Camp Fire, which ravaged rural Butte County and claimed at least 88 civilians’ and five firefighters’ lives, making it the deadliest wildfire in state history. Now, CoreLogic puts the total damage to residential homes from that one fire at between $8 billion to $9 billion..."
  • "Changes to Seattle’s single-family zoning could improve housing picture, city report says" - SeattleTimes.com"The single-family zoning that dominates Seattle has priced people who aren’t rich out of most of the city’s neighborhoods, is contributing to income and racial inequality, and has forced the city’s booming population to crowd into small pockets of the city, a new planning-commission analysis concludes..."
  • "Despite rising prices, one segment of New Orleans' housing market has softened: $1 million-plus homes" - TheAdvocate.com"After years of rising prices, David Devillier saw his chance to get in on New Orleans’ real estate boom when he bought and restored a nearly 160-year-old Greek Revival double-gallery house a block off St. Charles Avenue. Devillier, who owns a construction company, bought the five-bedroom, 4½-bath house for $600,000, and he estimates he spent about the same amount on the renovations. 'I bought it in really bad shape and basically totally rebuilt it,'..."
offrs: It's Time To Meet Your Market

offrs: It's Time To Meet Your Market

Quick, say aloud everything you know about your market... hard to do. Don't worry, it's a bit of a setup, but the short answer (if you were searching for one) was offrs. Because offrs has the intel on your market. Let's explore...

Lead With What You Know

While the example that was put out in the description to this article may have been cute in nature, it does highlight a very sizeable hole in many business models. Without a clear understanding of your market, how can you really be servicing them? Again, not many businesses (certainly smaller operations) know to even ask that question once their business plan came out of the printer. In fact, most businesses small and large seldom do a SWOT (Strength, Weaknesses, Opportunities & Threats) check and those that do, may not be injecting the SMB business intelligence that's available and may solely be relying on web sleuthing. This is all to say, if you're leading with what you know and if you haven't updated what you know, then where are you leading your business?

 

The Big Data Compass Check

We often speak of the direct value of small business intelligence... the one-to-one nature of having access to pertinent info you can use to market to this contact (for example). But, there's more value in a contact profile than a mere destination, right? After all, when you have their name, address, phone number, and... demographic leanings, then you can not only message them, you might be able to message them correctly. In this, the ability to leverage insight on the market you serve and in tailoring your message to better serve them, you're beginning to think big with your data access. While the data that offrs provides doesn't directly chauffeur you to your ideal brand position, the insights afforded by accessing the consistently-updated market intelligence can act as your compass needle, aiding in your navigation towards and through the most opportune waters.

 

Who's Diving In?

With data, you've got to ask yourself who is diving in and reviewing the intelligence around your market. Most business owners look at their relationship with data within a bubble, but the truth of the matter is that data is everywhere and is, right now, being collected, processed and disseminated. Really, it always has been. It's just that the process has become more streamlined and accessible. Accessible to you and accessible to your competition. offrs does provide business intelligence packages that are exclusive, but of course, those packages can become cost prohibitive to most small businesses (those we seek to serve). The good news for you is that you're likely one of the first in your industry and in your region to know this, the bad news is that you may not be the first to employ it in your operation... thus giving your competition the leg up.

 

The Big Easy

Big Data doesn't have to be difficult. First, you can think of it like an extended contact profile for nearly everyone you're seeking to reach with your marketing campaign (to get the full breadth of what we can provide to you, just reach out to one of our data specialists here). Second, you can easily access your licensed data using a standard web browser (like this one you're on now). Yup... easy. And it's inexpensive. Of course, expensive is subjective, but we specifically built our data products with the small business entrepreneur in mind (you)! The question we most often get is "How much does it cost for my area...?" Well, for that, we'd need to look up your area. It's easy. Just connect with one of our specialists and get a head start on gainin or maintaining ground this year!

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or home seller marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

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Industry Insights

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

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