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RE HEADLINES:
  • "2018 in review: What mattered for affordable housing in WNC" - MountainX.com"With apologies to Jane Austen, it is a truth universally acknowledged that a resident of Western North Carolina in possession of little fortune must be in want of affordable housing. In 2018, governments and organizations throughout the area tried to tackle the problem with a range of creative solutions... Asheville officials considered putting up the city’s own land as an inducement for developers to create affordable rental units. At City Council’s Dec. 11 meeting, Council directed staff to continue plans for properties on Biltmore Avenue and South Charlotte Street, with next steps in come in January..."
  • "Downtown Greenville's wealth is in apartments, and there's room for even more" - GreenvilleOnline.comA Charleston developer is turning the old BB&T building into apartments with plans to remake the Buncombe Street gateway into downtown. Those properties are among the most valuable in the downtown area, but an analysis of property data by The Greenville News shows that the real money is overwhelmingly in apartment complexes, which make up seven of the 10 most valuable properties downtown..."
  • "Redevelopment agreement approved for Pete’s, senior living development on Madison Street in Oak Park" - ChicagoTribune.com"The Oak Park Village Board has approved a redevelopment agreement with developers proposing a new Pete’s Fresh Market grocery store and a senior living facility along Madison Street. In approving the agreement, the developers will now begin a public process that is expected to include neighborhood meetings and testimony in front of the village plan commission, officials said..."
  • "Project in the works to transform concrete jungle into renewed Upper Downtown Denver" - TheDenverChannel.com"More development is planned in our Colorado, this time in the beloved area near Denver's Brown Palace. The Downtown Denver Partnership (DDP) is in the beginning stages of a project called a “Renewed Focus” to transform upper downtown from a concrete jungle to a friendly neighborhood hangout. “We want to put some renewed emphasis and renewed energy into this space and make it a more exciting and interesting place for the community,” said Randy Thelen, the Vice President of Economic Development for the DDP..."
offrs Review: It’s all about the base (base principles of lead nurturing)

offrs Review: It’s all about the base (base principles of lead nurturing)

Any realtor worth their salt knows that lead conversion really means lead conversion over time. Let's review...

 

What good are all those leads pouring in* if they’re not being cultivated into legit, revenue-generating opportunities? You’ve got all these fancy CRMs and new-fangled mobile cellular telephones with the emails, but if you’re not following through with leads via some systematized lead conversion process (and doing so over time), then you’re not nurturing leads… you’re actually just catching leads, perhaps poorly so. When thinking about the cost of leads, it’s good to consider the cost of losing them, too.

For the purposes of this offrs Review on best practices for the real estate industry, here’s your morning juice: if they don’t take time to cook, they’re probably not that serious (at least statistically-speaking). You might see quick turn on last-minute contracts, but the reality is that you’re going to see more business from your sphere (which is essentially your long-game lead source).

*And of course, if you needed to check the reference on what a “leads pouring in” is, then be sure to look into offrs’ real estate lead generation websites. Will you get “eleventy” new leads per month? No (eleventy isn’t a thing), but you will get more than you will by sitting here pondering the sheer breadth of eleventy. Go rock your day.

 

 

 

 

offrs Reviews are little snippets of humble insight from the staff here at offrs. We’ve seen it all (or nearly so) and while we bow to the wisdom of coaches who help you be better at what you do, we hope these Best Practice reviews (cute anecdotal tips, really) will make your coffee a little warmer some mornings. Connect with us at www.offrs.com.

 

 

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Industry Insights

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

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