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RE HEADLINES:
  • "2018 in review: What mattered for affordable housing in WNC" - MountainX.com"With apologies to Jane Austen, it is a truth universally acknowledged that a resident of Western North Carolina in possession of little fortune must be in want of affordable housing. In 2018, governments and organizations throughout the area tried to tackle the problem with a range of creative solutions... Asheville officials considered putting up the city’s own land as an inducement for developers to create affordable rental units. At City Council’s Dec. 11 meeting, Council directed staff to continue plans for properties on Biltmore Avenue and South Charlotte Street, with next steps in come in January..."
  • "Downtown Greenville's wealth is in apartments, and there's room for even more" - GreenvilleOnline.comA Charleston developer is turning the old BB&T building into apartments with plans to remake the Buncombe Street gateway into downtown. Those properties are among the most valuable in the downtown area, but an analysis of property data by The Greenville News shows that the real money is overwhelmingly in apartment complexes, which make up seven of the 10 most valuable properties downtown..."
  • "Redevelopment agreement approved for Pete’s, senior living development on Madison Street in Oak Park" - ChicagoTribune.com"The Oak Park Village Board has approved a redevelopment agreement with developers proposing a new Pete’s Fresh Market grocery store and a senior living facility along Madison Street. In approving the agreement, the developers will now begin a public process that is expected to include neighborhood meetings and testimony in front of the village plan commission, officials said..."
  • "Project in the works to transform concrete jungle into renewed Upper Downtown Denver" - TheDenverChannel.com"More development is planned in our Colorado, this time in the beloved area near Denver's Brown Palace. The Downtown Denver Partnership (DDP) is in the beginning stages of a project called a “Renewed Focus” to transform upper downtown from a concrete jungle to a friendly neighborhood hangout. “We want to put some renewed emphasis and renewed energy into this space and make it a more exciting and interesting place for the community,” said Randy Thelen, the Vice President of Economic Development for the DDP..."
offrs Review: Rainbows and Unicorns!!!

offrs Review: Rainbows and Unicorns!!!

Real estate is not all rainbows and unicorns (don't tell the new agents, they're still fragile at this stage), so while you can't address anyone shouting scam from the tops of mountains, you can address how you approach the conversation and your business in the years to come. Let's review...

 

Forget the haters, focus on the payers (that is to say, your clients). If you’ve made the choice to Google yourself (and who hasn’t, if we’re being genuine here), then you may have come across competition in your neck of the woods blowing up falsehoods about your brand. It’s inevitable... SCAM!!! So... you're a scammer because you worked day and night in your client's best interest, yet weren’t able to ultimately lock-down their dream castle in Malibu for $150k. It happens. Unfortunately, the interwebz is hardly the place for reliable civil dialog. When it goes down exactly how people imagined it would… it’s rainbows and unicorns. But when it doesn’t go down exactly how people thought it might… RELEASE THE KRAKENNN…!!!

So, when you see a competitor blasting your good name and all that work you’ve done to better the world, what are your options, other than to press onward. Now might be your perfect moment to demonstrate your true value to the community. Double-down on your client care, the payers that make up your world. While we might go as far as to call this being present (as in being here for your peeps), it’ll be doubly important to be fully present (as in put down the phone and pick up the tone). Okay... that’s lame, but you get the gist.

Maybe it's just a matter of a fresh infusion of clients? Get your fill of real estate agent leads at offrs and kick your year into gear!

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

 

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Industry Insights

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

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