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RE HEADLINES:
  • "Best Real Estate Markets for Homeowners in the U.S." - TheStreet.com"Last year real estate experts predicted that 2018 should continue to be a good year for homeowners, while others are more cautious. But, as always, location is key. These real-estate markets are the healthiest in the U.S...."
  • "12 Things You Need To Know About North Texas Real Estate" - Forbes.com"About 60,000 people moved to North Texas between 2015 and 2016. By North Texas, I mean the 12 counties and cities that bubble out from the Dallas/Fort Worth (or, as Fort Worthians say, Fort Worth/Dallas) hub stretching over 9,286 square miles, the largest inland land area in the U.S. And it is spreading out like crazy: Frisco and McKinney were the fastest growing suburbs in the U.S. last year. That's why acres of homes and apartments are exploding in former farm stops such as Frisco..."
  • "Inman Announces offrs.com Among 2018 Inman Innovator Award Finalists" - PRWeb.com"Real estate insider and industry pillar, Inman has announced this year’s Inman Innovator Award Finalists, among them, predictive analytics and lead generation solutions provider offrs.com. The annual award, which selects a winner from the RE innovation categories of Technology, Company, Broker Owner, Agents, MLS or Association, Team and Marketing Program has identified offrs as a Finalist in the “Most Innovative Real Estate Technology” category for 2018..."
  • "Real estate law trends to watch this year" - AZBigMedia.com"ZRE spoke with some of the great legal minds in commercial real estate to find out what trends and issues they say we should look at before making that next deal..."
offrs Review: Rainbows and Unicorns!!!

offrs Review: Rainbows and Unicorns!!!

Real estate is not all rainbows and unicorns (don't tell the new agents, they're still fragile at this stage), so while you can't address anyone shouting scam from the tops of mountains, you can address how you approach the conversation and your business in the years to come. Let's review...

 

Forget the haters, focus on the payers (that is to say, your clients). If you’ve made the choice to Google yourself (and who hasn’t, if we’re being genuine here), then you may have come across competition in your neck of the woods blowing up falsehoods about your brand. It’s inevitable... SCAM!!! So... you're a scammer because you worked day and night in your client's best interest, yet weren’t able to ultimately lock-down their dream castle in Malibu for $150k. It happens. Unfortunately, the interwebz is hardly the place for reliable civil dialog. When it goes down exactly how people imagined it would… it’s rainbows and unicorns. But when it doesn’t go down exactly how people thought it might… RELEASE THE KRAKENNN…!!!

So, when you see a competitor blasting your good name and all that work you’ve done to better the world, what are your options, other than to press onward. Now might be your perfect moment to demonstrate your true value to the community. Double-down on your client care, the payers that make up your world. While we might go as far as to call this being present (as in being here for your peeps), it’ll be doubly important to be fully present (as in put down the phone and pick up the tone). Okay... that’s lame, but you get the gist.

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

 

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Social Media: How to Finally Get on Board This Social Marketing Train

Social Media: How to Finally Get on Board This Social Marketing Train

Social media gets a lot of attention (and deservingly so), but without a significant amount of hours under your belt in this arena, it may be difficult to understand why this is important to your business and, in general, what all the fuss is about. Well, let's explore together...

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