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  • "2018 in review: What mattered for affordable housing in WNC" - MountainX.com"With apologies to Jane Austen, it is a truth universally acknowledged that a resident of Western North Carolina in possession of little fortune must be in want of affordable housing. In 2018, governments and organizations throughout the area tried to tackle the problem with a range of creative solutions... Asheville officials considered putting up the city’s own land as an inducement for developers to create affordable rental units. At City Council’s Dec. 11 meeting, Council directed staff to continue plans for properties on Biltmore Avenue and South Charlotte Street, with next steps in come in January..."
  • "Downtown Greenville's wealth is in apartments, and there's room for even more" - GreenvilleOnline.comA Charleston developer is turning the old BB&T building into apartments with plans to remake the Buncombe Street gateway into downtown. Those properties are among the most valuable in the downtown area, but an analysis of property data by The Greenville News shows that the real money is overwhelmingly in apartment complexes, which make up seven of the 10 most valuable properties downtown..."
  • "Redevelopment agreement approved for Pete’s, senior living development on Madison Street in Oak Park" - ChicagoTribune.com"The Oak Park Village Board has approved a redevelopment agreement with developers proposing a new Pete’s Fresh Market grocery store and a senior living facility along Madison Street. In approving the agreement, the developers will now begin a public process that is expected to include neighborhood meetings and testimony in front of the village plan commission, officials said..."
  • "Project in the works to transform concrete jungle into renewed Upper Downtown Denver" - TheDenverChannel.com"More development is planned in our Colorado, this time in the beloved area near Denver's Brown Palace. The Downtown Denver Partnership (DDP) is in the beginning stages of a project called a “Renewed Focus” to transform upper downtown from a concrete jungle to a friendly neighborhood hangout. “We want to put some renewed emphasis and renewed energy into this space and make it a more exciting and interesting place for the community,” said Randy Thelen, the Vice President of Economic Development for the DDP..."
offrs Review: Discover your special self... productize it!

offrs Review: Discover your special self... productize it!

So you're looking around at your peers in the area and everyone seems to have a thing... some specialty that they've branded. Let's review and get you on the path branding (or re-branding) you're thing in 2018, 2019 and beyond...

 

Discover your special self... productize it!” We wish we could make this into a really inspirational poster (perhaps one with an eagle soaring across some panoramic vista - those are pigeons in the photo above, by the way… still majestic… still majestic). But what is it about you that makes you the expert in your region? And more to the point… why haven’t we heard it echoing from the valleys? Maybe we have, but this is what you’re facing out there in what continues to be a thriving, but competitive RE market. What is “productizing” something? Productizing is what makes soda a Coca-Cola™. It’s what makes effective and an amazingly-affordable lead generation solution offrs.com.

Okay, we had to. But as you look around, you see all these agents working your neck of the woods with titles like “the client experience specialist” or “the contract queen” and the like. So… they’re essentially someone that values client experience and/or someone that just knows the ropes on contracts. “Cute”? Yes, but really it’s “smart”. After all, work with what you’ve got and all. So what’s your “Better Call Saul” tag? Maybe you’ve had one that needs some review and update? To recap… think of the ultimate you, then sell the ultimate "you" product. You can do it! *eighties high-five*

Looking for something a little more mathematically-sound? Be sure to check out offrs' real estate seller leads. Leads in your inbox.

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

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A Case For Documentation: Tracking Your Marketing Wins (And Losses)

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While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

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