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  • "Manhattan real estate is the most expensive in the US per square foot with some properties topping $10,000: Study" - CNBC.com"Move over San Francisco — the Big Apple tops Silicon Valley as most expensive place to live in the United States, a new study shows. Per square foot, real estate in Manhattan is the most expensive in the United States, with the average property in the borough eclipsing all other locals. Based on that metric, some city properties even top $10,000, according to a report published Thursday by real estate and data analytics firm NeighborhoodX..."
  • "Jacksonville industrial development would span 3 million square feet" - TheRealDeal.com"A Kansas City, Missouri-based company plans to buy 156 acres in Jacksonville to build three million square feet of industrial space. VanTrust Real Estate LLC expects to break ground next month and finish construction of the first building in September 2019. The company expects to build three million square feet in three to six buildings at a Jacksonville industrial park..."
  • "$1bn for empty space: the saga of the world's most valuable real estate" - TheGuardian.com"A billion dollars is a steep price to pay for a whole lot of nothing – even if the nothing in question happens to be a prime piece of open land with commanding views over the mansion-studded hills of Bel-Air and Los Angeles. Still, a billion dollars is what the owners of the 157 acres perched between Benedict and Franklin canyons say they want, and they are not in the mood for discounts. At least in theory, the listing – known variously as the Vineyard or the Mountain – is an invitation to the ultimate gazillionaire to build his or her palace of dreams above a city famously built on them..."
  • "Las Vegas median home prices ‘slowing down’ this summer" - ReviewJournal.com"After a stretch of roaring price hikes, Las Vegas’ housing market seems to be tapping the brakes. Price growth is cooling down, sales have slowed, and the industry’s biggest trade group in town is dialing back expectations that prices will reach their pre-recession peak this year. By all indications, Las Vegas is still a seller’s market and not undergoing a wrenching change, and prices continue to rise faster than the national average. But collectively, the shifts could give buyers some relief. Southern Nevada home prices have been rising at one of the fastest clips in the country this year amid low availability and strong demand. Things have been so heated that Fitch Ratings in June deemed Las Vegas the most overvalued market in the nation..."
How are brokerages acting on or responding to online lead generation? offrs reviews

How are brokerages acting on or responding to online lead generation? offrs reviews

How does your brokerage stack up when it comes to supporting your online lead conversion leads? Here is feedback from our industry peers.

 

Finding the right broker team is paramount to maximizing your business’s growth. At least that’s one takeaway from a recent online lead study published by Inman in December 2017. While the study largely focuses in on online lead reviews from an agent’s perspective, there’s nevertheless interesting insight around what agents perceive their brokers’ roles to be in online lead generation and handling. Surprisingly, many agents didn’t want their broker involved with their leads…

“I don’t think this is my brokerage’s job. It’s my job as a good agent to process these leads. If my brokerage does this for me, they also do it for the other 100 plus agents — then how are we different?”

While on the other side of the coin, new agents felt frustration working in environments where following online leads wasn’t encouraged. With one agent going as far as saying...

“My broker dismisses online leads pretty much. She says our agents should be referral-driven. That’s great for people who’ve been in the business a while, but I have to make a living until I can start getting enough referrals from previous clients and friends.”

Some agents felt that simply providing a warmer lead follow-up culture would suffice, leaving the broker’s encouragement or discouragement out of the equation. But one solution, really an obvious middle ground, is simply providing the background resources to the agent.

  • Help with “scrubbing” — or qualifying — the leads and immediately assisting incoming leads to improve capture and conversion rates were other suggestions from respondents. “We have a (brokerage) call center that helps to qualify before meeting the agent,” a Kansas City agent reported.
  • Brokerages could also be spending more money on online advertising and help with scripts, suggested others. “Our brokerage could benefit from updating their website to be more user-friendly, offer more data, and engage the people who are looking on it,” commented a Seattle broker.

The report highlights differing opinion when it comes to the value of online leads. Not surprising, the divide roughly parallels the 80/20 rule with a 67/23 split with those participants who claim greater results with online leads also claiming offline lead capture processes and tools… showing (at least in one light) that those that are scampering to work the leads coming in, appear to place more ROI value from this same lead source over time.

What role does online lead generation play in your business? And how does your broker support your lead generation methodologies? Have you used offrs before... is offrs right for your team? Find out at www.offrs.com and review the results for yourself.

 

 

 

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

What are your thoughts?

Statistics/Trends

Head's Up! Housing Inventory at All-time Low... Time to Put Those Tools in Place!

Head's Up! Housing Inventory at All-time Low... Time to Put Those Tools in Place!

Head's up, folks! According to a recent swarm of articles and reporting on the matter, it looks like we may be heading into a continued housing inventory shortage. It's time to put those lead gen and predictive analytics tools in place and buckle up for the bumpy road ahead...

HEY, CAN YOU DO US A SOLID...?

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So be sure to help us share our content with your peers, friends and clients. Thanks!


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