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  • "Best Real Estate Markets for Homeowners in the U.S." - TheStreet.com"Last year real estate experts predicted that 2018 should continue to be a good year for homeowners, while others are more cautious. But, as always, location is key. These real-estate markets are the healthiest in the U.S...."
  • "12 Things You Need To Know About North Texas Real Estate" - Forbes.com"About 60,000 people moved to North Texas between 2015 and 2016. By North Texas, I mean the 12 counties and cities that bubble out from the Dallas/Fort Worth (or, as Fort Worthians say, Fort Worth/Dallas) hub stretching over 9,286 square miles, the largest inland land area in the U.S. And it is spreading out like crazy: Frisco and McKinney were the fastest growing suburbs in the U.S. last year. That's why acres of homes and apartments are exploding in former farm stops such as Frisco..."
  • "Inman Announces offrs.com Among 2018 Inman Innovator Award Finalists" - PRWeb.com"Real estate insider and industry pillar, Inman has announced this year’s Inman Innovator Award Finalists, among them, predictive analytics and lead generation solutions provider offrs.com. The annual award, which selects a winner from the RE innovation categories of Technology, Company, Broker Owner, Agents, MLS or Association, Team and Marketing Program has identified offrs as a Finalist in the “Most Innovative Real Estate Technology” category for 2018..."
  • "Real estate law trends to watch this year" - AZBigMedia.com"ZRE spoke with some of the great legal minds in commercial real estate to find out what trends and issues they say we should look at before making that next deal..."
What do your online lead conversion rates look like? (peer results from Inman and aided by offrs.com)

What do your online lead conversion rates look like? (peer results from Inman and aided by offrs.com)

Here are some interesting numbers from a recent Inman Special Report outlining recent online lead conversion results.

 

This last December, Inman produced a special report* which detailed the state of paid and unpaid online leads within the real estate industry. As we all push into 2018, here are some of the most interesting key points and takeaways regarding online leads and competitive conversion rates...

  • 30% claimed an online lead conversion rate of 1% to 3%
  • 18% cited an online lead conversion rate of 3.1% to 6%
  • 14% reported an online lead conversion rate of 6.1% to 10%
  • 10% replied with an online lead conversion rate of over 10%.
  • 37% of respondents said that unpaid online leads were more valuable than paid
  • 21% said the opposite (that paid online leads were more valuable than unpaid)
  • 40% were not sure (which was more valuable… paid leads or unpaid leads)
  • 50% said that more than half of their online leads are paid

So what do these poll reviews show us? Well, in part, they show a pattern we’re all familiar with… that lead follow-up strategy (no matter the source) continues to play an important role in determining ROI. In fact, the report finds that for those working the system with success, they are employing a “multi-pronged” follow-up strategy. One participant gave the following insight...

“I have personally generated over 4,000 online real estate leads and closed hundreds of thousands of dollars in gross commission income. It works only if you have a strong filtering, nurturing and follow up system”

Another participant spoke of slow-conversion systems, ready in advance, to process leads over time and the backend tools to help drive the process…

“For those agents who know what they are doing, they have a system for those ready to buy from 90 days to 12 months to still be top of mind. Those beyond 90 days, you ‘incubate with solid CRM.’”

Finally, internal lead response times show an impact on lead conversion results. Specifically, a scamper away from 24 hour and toward a 90 second response time (in at least one participant’s case). In all, while the results of this survey vary, online leads continue to press on as a hot topic, playing a part in at least 80% of the agents’ sales. Is offrs a good source for seller leads? Simple answer… yes. With offrs.com... you’ll definitely see significant results. Review it for yourself today.

 

*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 
 

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Statistics/Trends

offrs reviews the impact art installations (

offrs reviews the impact art installations ("Spatial Art") have on property valuations

In this article, we're exploring the impact of modern art installations on more every day, single-family homes and small offices. A shift from the high-dollar market to the reach of the middle-class where homeowners and art patrons are seeking a unique, personal statement to frame their legacy... and home environment.

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