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  • "Santa Monica Neighborhood Among Most Expensive In LA" - Patch.com"Real estate in California is expensive, but in Los Angeles County it can seem exorbitant – like that record-breaking $1 billion property that hit the market in Beverly Hills. Yup, that's billion with a 'B.' But what about average home prices countywide? PropertyShark, a website that provides in-depth real estate data, analyzed neighborhoods in Los Angeles and found the median home prices in Quarter 3 of 2018. Surprisingly, they found that L.A. area's top 20 most expensive neighborhoods are overall twice as pricey as NYC's 20 most expensive..."
  • "C.A.R. releases its 2019 California Housing Market Forecast" - PRNewsWire.com"A combination of high home prices and eroding affordability is expected to cut into housing demand and contribute to a weaker housing market in 2019, and 2018 home sales will register lower for the first time in four years, according to a housing and economic forecast released today by the CALIFORNIA ASSOCIATION OF REALTORS®' (C.A.R.). C.A.R.'s '2019 California Housing Market Forecast' sees a modest decline in existing single-family home sales of 3.3 percent next year to reach 396,800 units, down from the projected 2018 sales figure of 410,460. The 2018 figure is 3.2 percent lower compared with the 424,100 pace of homes sold in 2017..."
  • "Who is taking a stand on affordable housing in Pittsburgh?" - NextPittsburgh.com"Since the turn of the century, Pittsburgh has emerged as a story of reinvention and rebirth in the face of a changing economy. While the gains from our emergence as a hub of research and technology are real and hard-won, they don’t tell the whole story. Since the year 2000, housing — perhaps the most basic human right — has become significantly less affordable in Pittsburgh. According to a study commissioned by the city’s Affordable Housing Task Force, the average cost of a rental home has increased by $116 monthly, far exceeding the rate of inflation, while the median income of renters has remained stagnant at around $26,000 per year..."
  • "Requested amendment to downtown project could be 'deal-breaking' for Tulsa Development Authority" - TulsaWorld"Urban renewal and city officials have concerns over a developer’s request to remove the retail portion of a proposed downtown project. The Tulsa Development Authority tabled the item at a meeting Thursday. Developers Neal Bhow and his son Shaun Bhow of Hartford Crossing LLC have asked the TDA to amend an agreement for a development at 111 S. Greenwood Ave., allowing them to eliminate a proposed ground-floor food hall and dropping the building from five stories to four. The proposal for 55 housing units remains unchanged..."
What do your online lead conversion rates look like? (peer results from Inman and aided by offrs.com)

What do your online lead conversion rates look like? (peer results from Inman and aided by offrs.com)

Here are some interesting numbers from a recent Inman Special Report outlining recent online lead conversion results.

 

This last December, Inman produced a special report* which detailed the state of paid and unpaid online leads within the real estate industry. As we all push into 2018, here are some of the most interesting key points and takeaways regarding online leads and competitive conversion rates...

  • 30% claimed an online lead conversion rate of 1% to 3%
  • 18% cited an online lead conversion rate of 3.1% to 6%
  • 14% reported an online lead conversion rate of 6.1% to 10%
  • 10% replied with an online lead conversion rate of over 10%.
  • 37% of respondents said that unpaid online leads were more valuable than paid
  • 21% said the opposite (that paid online leads were more valuable than unpaid)
  • 40% were not sure (which was more valuable… paid leads or unpaid leads)
  • 50% said that more than half of their online leads are paid

So what do these poll reviews show us? Well, in part, they show a pattern we’re all familiar with… that lead follow-up strategy (no matter the source) continues to play an important role in determining ROI. In fact, the report finds that for those working the system with success, they are employing a “multi-pronged” follow-up strategy. One participant gave the following insight...

“I have personally generated over 4,000 online real estate leads and closed hundreds of thousands of dollars in gross commission income. It works only if you have a strong filtering, nurturing and follow up system”

Another participant spoke of slow-conversion systems, ready in advance, to process leads over time and the backend tools to help drive the process…

“For those agents who know what they are doing, they have a system for those ready to buy from 90 days to 12 months to still be top of mind. Those beyond 90 days, you ‘incubate with solid CRM.’”

Finally, internal lead response times show an impact on lead conversion results. Specifically, a scamper away from 24 hour and toward a 90 second response time (in at least one participant’s case). In all, while the results of this survey vary, online leads continue to press on as a hot topic, playing a part in at least 80% of the agents’ sales. Is offrs a good source for seller leads? Simple answer… yes. With offrs.com... you’ll definitely see significant results. Review it for yourself today.

 

*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 
 

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Real Estate Lead Generation Services: offrs Leads The Way

Real Estate Lead Generation Services: offrs Leads The Way

The best real estate lead generation services require the best homeowner data. Meet one of offrs' data providers, ATTOM, which helps offrs help you.

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