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  • "Best Real Estate Markets for Homeowners in the U.S." - TheStreet.com"Last year real estate experts predicted that 2018 should continue to be a good year for homeowners, while others are more cautious. But, as always, location is key. These real-estate markets are the healthiest in the U.S...."
  • "12 Things You Need To Know About North Texas Real Estate" - Forbes.com"About 60,000 people moved to North Texas between 2015 and 2016. By North Texas, I mean the 12 counties and cities that bubble out from the Dallas/Fort Worth (or, as Fort Worthians say, Fort Worth/Dallas) hub stretching over 9,286 square miles, the largest inland land area in the U.S. And it is spreading out like crazy: Frisco and McKinney were the fastest growing suburbs in the U.S. last year. That's why acres of homes and apartments are exploding in former farm stops such as Frisco..."
  • "Inman Announces offrs.com Among 2018 Inman Innovator Award Finalists" - PRWeb.com"Real estate insider and industry pillar, Inman has announced this year’s Inman Innovator Award Finalists, among them, predictive analytics and lead generation solutions provider offrs.com. The annual award, which selects a winner from the RE innovation categories of Technology, Company, Broker Owner, Agents, MLS or Association, Team and Marketing Program has identified offrs as a Finalist in the “Most Innovative Real Estate Technology” category for 2018..."
  • "Real estate law trends to watch this year" - AZBigMedia.com"ZRE spoke with some of the great legal minds in commercial real estate to find out what trends and issues they say we should look at before making that next deal..."
Home Sellers: A Generational Guide to Home Buyers - a review by offrs.com

Home Sellers: A Generational Guide to Home Buyers - a review by offrs.com

Considering listing your home for sale? You're going to want to know who you'll likely be selling to. For proper target marketing and negotiation interaction, take a look at this guide. It will walk you through some of the many points of importance for these demographic generations.

As seen on HotProForum.com...


Home Sellers: A Generational Homebuyer Guide

If you’re planning on selling your home, you’ll find that the more you know about the buyers you're more likely to end up dealing with, the better prepared you will be to strategize a marketing approach with your real estate agent. This generational guide is a good place to start. Obviously, there are exceptions and outliers to every demographic, but if you're not certain what you're heading into, this may help point you in the right direction.


Gen Y and Millennial Homebuyers

In 2017, these homebuyers were 19 to 37 years of age (mostly born between 1980 and 1998). They represent the largest group of recent homebuyers.



  • Portion of recent homebuyers: 34 percent
  • Have children under the age of 18: 49 percent
  • Were first-time homebuyers: 66 percent
  • Had incomes between $65,000 and $125,000: 47 percent

Should You Market to This Generation?


  • Is it likely that first-time homebuyers will look at homes in your home’s price range (given their income level)?
  • How many children live in your neighborhood and how are the local schools ranked (a kid-friendly culture may work for them)?
  • Are there amenities such as restaurants, bars and recreation close by (amenities, social lifestyle and culture are very important to this group)?


Gen X Homebuyers

In 2017, Gen X homebuyers were 38 to 52 years old, having been born in 1965 to 1979. These buyers were often caught mid-career by the last downturn in the economy and may be more conservative than other buyers.



  • Portion of recent homebuyers: 28 percent
  • Have sold a home in distress: 14 percent
  • Couldn’t move earlier due to low value of existing home: 21 percent
  • Had incomes between $85,000 and $150,000: 41 percent

Should You Market to This Generation?

  • Is your home in a strong neighborhood with good appreciation rates (these buyers have been burned before)?
  • Have you priced your home to sell quickly? Gen X buyers looking for a deal to safeguard their equity will want to know.
  • How turnkey is your listing (really)? Gen X buyers will likely be factoring this into what they can afford.


Younger Baby Boomers

In 2017, younger baby boomers were 53 to 62 years of age, having been born between 1955 and 1964.



  • Portion of recent homebuyers: 16 percent
  • Bought a multi-generational home: 20 percent
  • Have income between $75,000 and $150,000: 42 percent

Should You Market to This Generation?

  • Does your home have a separate mother-in-law suite or guest cottage? Younger baby boomers are part of the “sandwich” generation and often have parents or older children living with them and love to find multi-generational homes.
  • Along with older baby boomer homebuyers, baby boomers as a group are the second largest demographic bracket among recent homebuyers, so they’re a good target.

Older Baby Boomers

In 2017, older baby boomers were 63 to 71 years of age, having been born between 1946 and 1954.



  • Portion of recent homebuyers: 14 percent
  • Purchased a senior housing option: 17 percent
  • Buy due to retirement: 19 percent

Should You Market to This Generation?

  • Does your home appeal to baby boomers? Very often this can mean one-floor living with low maintenance.
  • Do you live in a location known to be favorable to retirees? Keep in mind that a solid food culture and award-worthy regional healthcare facilities will make your listing very favorable.

Closing Thoughts

You know from buying your own property that homes don’t come in one-size-fits-all categories. To get the most profit from the sale of your home, it helps to think about the type of buyer who is most likely to be attracted to your home. You can then arrange your staging and everything written about your home to draw in buyers who will love your home at first sight! It's all about telling your home's story in a consistent and easy-to-consume message. Be sure to discuss this with your agent. They'll have lots of home marketing advice to share with you.





offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.

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